We’re a human-centered design studio building thoughtful digital experiences through research, collaboration, and craft.
Jordan Jaques
Founder & Designer
Sienna Vale
Cognitive Systems AI
Zitan Nwokolo
Chief Business Officer
Akshatha Ajith
UX Designer
Atharva Patil
UX Designer & Engineer
Priyanka Ghosh
UX Designer & Researcher
Michelle Kim
UX Designer
Jackson Fowler
UX Designer
WHO WE ARE
Human thinking for an increasingly automated world.
Human by Design takes a human-centered approach to properly understanding the problems our clients face.
In a world increasingly shaped by automation and AI, we value the ability to genuinely connect with the people behind every challenge. We involve stakeholders throughout the process, building solutions with them rather than simply for them.
The result is work grounded in real needs, thoughtful collaboration, and ideas designed to stand the test of time.
Our Principles
What guides our work.
01
Empathy First
Understand before you solve.
Deep listening and genuine curiosity aren’t soft skills. They are the foundation of every decision we make. We don’t guess at problems; we take the time to understand them.
02
Radical Inclusion
Stakeholders are co-designers, not research subjects.
We involve the people closest to a problem in every meaningful step of solving it. Participation isn’t a phase. It is the process.
03
Human Over Hype
Connection is the competitive advantage.
As technology moves toward greater automation, we continue to prioritize human presence, judgment, and understanding. We use tools for the right reasons without allowing them to replace the real thing.
04
Built to Last
Design for the next five years, not the next sprint.
We build experiences meant to endure. That means asking harder questions early, resisting shortcuts, and considering what happens after launch.
05
Honest Partnership
Truth is the most useful thing we can offer.
We communicate clearly, even when it is uncomfortable. Clients deserve collaborators who are honest about tradeoffs, constraints, and difficult decisions—not people who simply tell them what they want to hear.
